mar 1st, 2010 by Guest Blogger
*By Carol Phillips
I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning. Gilbert, a Gen X’er, seems to have a lot in common with Gen Y.
New data released this week from Pew Research on Millennials and religion quoted in USA Today, Denver Post and elsewhere, says one in four Millennials (25%) do not identify with any one faith, instead describing their religion as “atheist,” “agnostic” or “nothing in particular.” This level of non-affiliation is much than was seen for other generations at the same age.
At the same time, the Pew study reveals that spirituality among young adults is undiminished. “Members of today’s Millennial generation, ages 18 to 29, are as likely to pray and believe in God as their elders were when they were young.” This leads them to conclude in their headline: “Young Adults ‘Less Religious,’ Not Necessarily ‘More Secular‘.”
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Tags: Gen X, Gen Y, Generation
Posted in Generation, Generation Y, Web | No Comments »
fev 10th, 2010 by Guest Blogger
By Carol Phillips*
The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older.
While Millennials are socially more liberal than other generations, their values are fairly traditional.
(For more on this see earlier posts, “Millennial Values: Back to the Future?” and “Millennials More Upright than Kids 20 Years Ago“.)
They value family, personal connection, and loyalty.
They seek out the genuine and are repulsed by phony.
They are famously optimistic and believe in the possibility of change.
They advocate for the environment and social justice.
They treasure tolerance and diversity, teamwork and balance.
They seek spirituality and are open to the possibility of the divine.
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Tags: blog, generations, GenY, Millennial Marketing, Millennial Values
Posted in Generation, Generation Y, Web | No Comments »
jan 29th, 2010 by Guest Blogger
By Blake Sunshine*
I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a hard time growing up. I know a handful of Millennials who have no clue what they want to do with their lives, and I know even more Millennials who are doing something amazing with their lives and still don’t really know what they want to do.
But Millennials have great educations and are smart, so why is growing up so hard for Millennials?
1. We still want to be astronauts- We don’t really all want to be astronauts, but we still do want to believe that we can do whatever it is we want to do with our lives. Millennials do not want to settle, and if you aren’t a grown up then you don’t have to settle. Which is why it’s hard for Millennials to grow up and try to discover what they really want to do with their lives.
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Tags: Gen Y, Generation, growing up, Millennials, Work
Posted in Family, Generation, Generation Y, millennial | 1 Comment »
jan 12th, 2010 by Guest Blogger
By Carol Phillips*
Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market.
Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant?
I love this graphic (click here) because it laughs at the whole idea that anything is particularly hip, or unhip. One recent blog hilariously suggested that ”Eighties Nerds are Contemporary Hipsters“.
Today’s hipster can take many forms. Outlaw Consulting, a leading expert on understanding trendsetting youth for companies like Levi’s, Diageo and Nike, features this quote on their web site’s home page:
“Everyone wants to be a hipster, which makes being a hipster tricky and nearly obsolete.”
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Tags: Gen Y, Gen Y Trends, Millennial Marketing, Millennial Values
Posted in Generation, Generation Y, millennial | 2 Comments »
jan 8th, 2010 by Guest Blogger
Grace Boyle*
I grew up listening to stories from my father, who against his will was sent to fight in Vietnam, grew up in the 60’s and 70’s, saw the fight for civil rights and often disagreed against conventionalism from his parents. During that time there was a large uproar for change and the generation (Baby Boomers) challenging their parents thoughts, traditions and beliefs.
I however, get along with my Baby Boomers parents wonderfully. A survey titled, “Forty Years After Woodstock, A Gentler Generation Gap,” from the Pew Research Center backs up my (for the most part) glowing relationship with my parents while also touching on our inevitable differences.
Parenting Ties:
Let’s start from the beginning. In terms of parenting, only 10% of survey respondents with a child over 16 say they’ve often had major disagreements with the child in his or her late teens or early 20s. But 19% of parents say they had major disagreements with their parents.
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Tags: Boomer Parents, Generation, Generation Y
Posted in Family, Generation, Generation Y | No Comments »
dez 10th, 2009 by Ines Schinazi
By Ines Schinazi
Ines: What do you think the workplace will look like in 5 years? Many generational experts seem to think that we are moving away from traditional corporate structures and into a world of freelancers…Do you think this is the case?
Bruce: I’m not a futurist. I’d say that work is likely to be increasingly free of boundaries when it comes to where and when people work. I’d say work relationships are likely to become more and more short-term and transactional. I’d say that on-site, uninterrupted, long-term, exclusive employment relationships will be less and less common.
Ines: There’s a lot of talk about Gen Y having the highest self-esteem of any Generation so far. Have you encountered this in your research?
Bruce: Why are Gen Yers so confident and self-possessed, even in the face of all this uncertainty? One reason is surely that they grew up in the Decade of the Child. Gen Xers were the great unsupervised generation (we made the latchkey into a metaphor). But Generation Y was the great oversupervised generation. In the short time between the childhood of Generation X and that of Generation Y, making children feel great about themselves and building up their self-esteem became the dominant theme in parenting, teaching, and counseling. Throughout their childhood, Gen Yers were told over and over, “Whatever you think, say or do, that’s okay. Your feelings are true. Don’t worry about how the other kids play. That’s their style. You have your style.” This is what child psychologists called “positive tolerance,” and it was only one small step to the damaging cultural lies that somehow “we are all winners” and “everyone gets a trophy.”
Gen Yers have been respected, nurtured, scheduled, measured, discussed, diagnosed, medicated, programmed, and rewarded as long as they can remember. Their parents, determined to create a generation of super-children, perhaps accelerated their childhood. On one hand, kids grow up so fast today (I often say that twelve is the new nineteen); on the other, they seem to stay tightly moored to their parents throughout their twenties. Their early precociousness,in fact, turns into a long-lasting sophomorism. Many psychologists have observed that Gen Yers act like highly precocious late adolescents well into adulthood. (I often say that thirty is the new twenty.)
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Tags: Artikullocks, bruce tulgan, Family, Gen Y, Generation
Posted in Artikullocks, Family, Generation, Generation Y | No Comments »
dez 8th, 2009 by Ines Schinazi
By Ines Schinazi
Like was said in the post bellow, here goes the second part of the interview with Bruce Tulgan, the founder of Rainmaker Thinking Inc., best-selling author and the 2009 recipient of the prestigious Toastmaster’s International Golden Gavel, in an exclusive interview with Talking About Generations:
Ines: How do the aspects of privilege, culture, and social class fit into “Not everyone gets a trophy?” Is the idea of a generation getting trophies just for showing up, linked to a privileged American upbringing?
Bruce: The title is a reference to the fact that Generation Y is the generation of kids where every kid did get a trophy, just for participating. So many so-called ‘experts’ have jumped onto the bandwagon of this topic, but our research shows that most of these so-called ‘experts’ have got it all wrong. In many recent books and articles, many of these ‘experts’ argue that, since Gen Yers have always gotten a trophy just for showing up, maybe the best way to manage them is to give them lots of praise and, basically, give them a trophy just for showing up.
These ‘experts’ tell managers to create “thank-you” programs, “praise” programs, and “reward” programs. They recommend turning recruiting into one long sales pitch; transforming the workplace into a veritable playground; rearranging training so it revolves around interactive computer gaming; encouraging young workers to find a “best friend” at work; and teaching managers to soft-pedal their authority. In my view, this approach is out of touch with reality, especially in today’s environment.
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Tags: artikulocks, bruce tulgan, Family, Gen Y, Generation, Generation Y
Posted in Artikullocks, Family, Generation Y | 1 Comment »
dez 7th, 2009 by Ines Schinazi
By Ines Schinazi
Parents have never been so influential in their children’s decisions as they are today. Many parents actually accompany their children to job interviews. Some even make a point of dropping them off on the first day of work. Parents regularly complain about heir children’s grades and shamelessly ask bosses to lighten their child’s workload. Of course, this is old news. Everybody knows that generation Y grew up being overprotected and over parented. Parents are of course largely responsible for young people’s behavior in the workplace today.
Many experts have dedicated themselves to exploring this subject and discovering possible solutions. Bruce Tulgan is one of them. Tulgan argues, “Without strong management in the workplace, there is a void where their parents have always been.” Drawing from his experience as an inter-generational expert, Tulgan tells bosses to “Step into the void…[and] take over the tutoring aspects of the parental role in the workplace.”
Tulgan is the founder of Rainmaker Thinking Inc. and a best-selling author, his most recent book is “Not Everyone Gets a Trophy.” He is also the 2009 recipient of the prestigious Toastmaster’s International Golden Gavel. In an exclusive interview with http://www.talkingaboutgenerations.com, Tulgan shares his thoughts on managing the generation who got a trophy just for showing up.
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Tags: artikulocks, bruce tulgan, Family, Gen Y, Generation, Generation Y
Posted in Artikullocks, Family, Generation, Generation Y | No Comments »
dez 7th, 2009 by Guest Blogger
By Cíntia Reinaux
A brilliant text written by Rubem Alves* uses a metaphor to explain why parents should be a bit more strict with their kids. Alves jokes that parents today wouldn’t be able to stand Michelangelo. They would say, what does Michelangelo have against marble?
Alves states, “…he had something against marble, because inside that marble was Pietà. Where would Pieta be if Michelangelo hadn’t been so tough on the marble?
My conclusion? Education is art. And nothing is more counter to art than leaving raw material exactly as is. Those who do that aren’t dreamers or artists. Feelings of guilt sprouting from motherhood and fatherhood often turn into Jello. A rock is still a rock. We need to know that love is hard.
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Tags: Education, Generation Y, Rubem Alves
Posted in Education, Generation, Generation X | No Comments »
nov 30th, 2009 by Manuela Mesquita
By Manuela Mesquita
“Guysssss can you pay attention please?!”” This is the request, verging on begging, which is so typical of a High School teacher. Capturing the attention of young people has never been easy, not even when the world was slow, and there was no technology to dream along with.
If it wasn’t simple in the past, imagine the difficult task today, trying to get Gen Y, in all its anxiety and impatience to focus.
Whether it’s technology’s fault, or the way in which we were raided, with intense velocity, we have a difficulty even in staying focused in front of the TV. Proof of this is that most child TV shows today don’t last more than 10 minutes.
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Tags: Gen Y, Generation, tecnology
Posted in Artikullocks, Education, Generation, Generation Y, Grupo Foco, Ideas | No Comments »
