By Sarah Newton
I was recently asked some really fascinating questions regarding social media and youth for an interview. I have posted them below – what do you think has social media changed today’s youth?
1. Do you believe that social media sites have placed a pressure on our youth to perform or behave in a certain manner?
I think what social media has done is given our children an ‘always on’ perspective; they all feel that they are one YouTube away from being famous. However, I don’t think this is a pressure as such; I think it allows them to be more creative and express themselves more. Unlike before, social media teenagers can now play with identities and ways of behaving on line that may be different to who they are, to see how it fits them. They no longer have to play these things out in real life. I think there is a pressure to be always connected to our friends, so that we don’t miss out, but I don’t think the feeling is any different, just the medium used.
2. Do you feel that Facebook has driven young consumers to increase their clothing and cosmetics consumption?
No, not at all. Youngsters will always be interested in these things and actually they stay in much more than going out, so they may have less clothing. What it has done is make them feel pressured to always look good, but you can position a photo or webcam to only pick up the bits you want.
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