Eline Kullock’s Blog
Posted in Generation Y, Millennial on jul 23rd, 2010
By Blake Sunshine* The hardest part about growing up is figuring out what you want. For a lot of Gen-Y’s this means deciding what to do after graduation. But even years after graduation, the journey of knowing what you want never seems to end. Figuring out what you want is hard, but it becomes so [...]
Posted in Generation, Generation Y, Marketing, Millennial, Technology on jul 19th, 2010
By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]
Posted in Artikullocks, Generation, Generation Y on jul 15th, 2010
By Sarah Newton I do think when it comes to managing Gen Y we are missing a trick. We talk a lot about how Generation Y are good at asking for what they want and fantastic and speaking up, putting their work-life balance at the centre of what they do, all of which I think [...]
Posted in Generation, Generation Y, Millennial, Web on jul 13th, 2010
By Carol Phillips* Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future. Coming of age in an era of massive financial uncertainty, they may even come to be [...]
Posted in Artikullocks, Education, Generation, Generation Y on jul 6th, 2010
By Sarah Newton As England comes home defeated from the World Cup, it becomes so obvious that there is lack of good talent coming up through the ranks of sport in the UK and it seems that this skill shortage is hitting hard. My eyes were recently drawn to an article in Construction Manager (my [...]
Posted in Artikullocks, Generation, Generation Y, Millennial on jun 29th, 2010
By Sarah Newton This is a post that I have wanted to write for so long and no, I haven’t been procrastinating, I just needed to get an inside ticket, so to speak. In the UK there are a few amazing companies that have been started by Gen X ( of Gen Jones for those [...]
Posted in Generation, Generation Y, Marketing, Millennial on jun 22nd, 2010
By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]
Posted in Artikullocks, Generation, Generation Y, Generation Z on jun 17th, 2010
By Sarah Newton There has been little talk up to now about Gen Z, but I can see a few things coming up through the ranks. A recent post has claimed that they are more like Gen Y than Gen Y. Saying that, they are more connected and more comfortable with technology – well of [...]
Posted in Education, Generation, Generation Y, Millennial on jun 1st, 2010
By Carol Phillips* Nearly 20 years ago, William Strauss and Neil Howe wrote a book that theorized a 22 year generational cycle based on repeating generational archetypes called simply “Generations“. They called these cycles ‘turnings’. Children raised during a particular Turning share similar historical and cultural experiences, which results in their being like each other, [...]
Posted in Artikullocks, Generation, Generation Y, Millennial on mai 26th, 2010
By Sarah Newton As you may or may not know, as I write this the UK is going through a political stalemate, with no stable government and all the parties trying to decide if and how they will form a government. The UK look on in disbelief, not quite knowing what to do. (We now [...]
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