Talking about Generations

*By Carol Phillips
I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning.  Gilbert, a Gen X’er, seems to have a lot in common with Gen Y.
New [...]

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By Carol Phillips*
The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older.
While Millennials are [...]

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By Blake Sunshine*
I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a [...]

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By Carol Phillips*
Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market.
Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant?
I love this graphic (click here) because it laughs [...]

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Grace Boyle*
I grew up listening to stories from my father, who against his will was sent to fight in Vietnam, grew up in the 60’s and 70’s, saw the fight for civil rights and often disagreed against conventionalism from his parents. During that time there was a large uproar for change and the generation [...]

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By Ines Schinazi
Ines: What do you think the workplace will look like in 5 years? Many generational experts seem to think that we are moving away from traditional corporate structures and into a world of freelancers…Do you think this is the case?
Bruce: I’m not a futurist. I’d say that work is [...]

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By Ines Schinazi
Parents have never been so influential in their children’s decisions as they are today. Many parents actually accompany their children to job interviews. Some even make a point of dropping them off on the first day of work. Parents regularly complain about heir children’s grades and shamelessly ask bosses [...]

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By Cíntia Reinaux
A brilliant text written by Rubem Alves* uses a metaphor to explain why parents should be a bit more strict with their kids. Alves jokes that parents today wouldn’t be able to stand Michelangelo. They would say, what does Michelangelo have against marble?
Alves states, “…he had something against marble, because inside [...]

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By Manuela Mesquita
“Guysssss can you pay attention please?!”” This is the request, verging on begging, which is so typical of a High School teacher. Capturing the attention of young people has never been easy, not even when the world was slow, and there was no technology to dream along with.
If it wasn’t [...]

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By Tatiana Kielberman
Sometimes we assume that everybody knows the basic terminology which classifies generations, and we forget that there are many people who have trouble understanding the classifications and characteristics of each one.
In a chat with my older brother, I realized that I know more about this theme than he does. He’s a bit [...]

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