Talking about Generations

By Carol Phillips* “I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL As a professor, [...]

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By Sarah Newton* I recently saw this post and it really got me thinking about how we can manage Gen Y better by taking lessons from video games. And while, in my experience, I am not sure that Gen Y in the UK keeps score (as stated in the article), so to speak, I do [...]

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By Carol Phillips* One of the biggest myths about Millennials is that they are all digital natives, blogging and tweeting their way through life. The truth is a bit more nuanced. True, Millennials are some of the most avid USERS of mobile and Internet technology. The age of first cell phone is dropping rapidly and [...]

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By Sarah Newton* I have noticed a rather worrying trend among young employees that I coach and that is their lack of resilience. Their inability to deal with the stress that can occur in a chaotic work environment, their inability to deal with negative comments from customers and colleagues and the worrying length of time [...]

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By Carol Phillips* I haven’t seen an iPad in person but I have watched a few video demos, like this one from Wired magazine at SXSW.  I definitely want one, although not enough to be among the half a million people or so who have pre-ordered to the point that it is sold out. (Another nice scarcity [...]

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By Sarah Newton* As I work with more and more companies, I am seeing something that is very striking; a lack of what I would call a Young Worker Friendly policy. I work a lot with the service, catering and leisure industry which, let’s face it, lives on young employees and yet, for some reason, [...]

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By Sarah Newton* I spend a lot of time coaching Gen X on how to handle Gen Y. You see, even though the generations follow each other, they really are poles apart. For all the times that Gen Y were told they could succeed and do anything, Gen X were told not to show off, [...]

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By Grace Boyle* If you know someone who lives in the United States, you should have probably already heard about the 2010 U.S. Census. I felt like a real adult opening the envelope, ready to “offer” my household information, ballpoint pen in hand. Looks like I’m a small percentage of eager participants in my generation [...]

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*By Carol Phillips I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning.  Gilbert, a Gen X’er, seems to have a lot in common with Gen [...]

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By Carol Phillips* The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older. While [...]

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