Talking about Generations

By Carol Phillips* Ask a teen how they are doing and they will nearly always answer ‘busy‘. For most teens, this is a true statement.  High school teens and college students alike are chronically tired and complain of stress. How much of this round the clock activity and pressure is avoidable is different debate, one [...]

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By Carol Phillips* “Oh man, I’d make a career out of the Muppets if I could. That’s my real dream job…” — Jason Potteiger, comment on The Next Great Generation Blog When the Founding Fathers wrote “life, liberty and the pursuit of happiness” I think they must have had Millennials in mind. For the framers, [...]

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By Sarah Newton I found this great post written by Josip Petrusa which was aimed at marketers, but I thought it would be also useful to share here with my thoughts. Quick Ways to think like a Millennial 1. If it’s slower than a text message, it’s too slow. Youth want quick feedback, not a [...]

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By Sarah Newton We have long been fed the line that Millennials are disloyal employees who expect to work when they want and how they want, but new research could be knocking these long held myths on their head. The Price Waterhouse Coopers ‘Millennials at work’ research looks at the opinions and expectations of over [...]

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By Aart Bontekoning and Marieke Grondstra “Millennials Won’t Change Work; Work Will Change Millennials” is the title of a recent article of Andrew McAfee in Harvard Business Review. This started a lively discussion and I want to share our command to this issue. Last 10 years our PhD and complementary research was focused on the [...]

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By Blake Sunshine* The hardest part about growing up is figuring out what you want. For a lot of Gen-Y’s this means deciding what to do after graduation. But even years after graduation, the journey of knowing what you want never seems to end. Figuring out what you want is hard, but it becomes so [...]

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By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]

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By Carol Phillips* Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future.  Coming of age in an era of massive financial uncertainty, they may even come to be [...]

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By Sarah Newton This is a post that I have wanted to write for so long and no, I haven’t been procrastinating, I just needed to get an inside ticket, so to speak. In the UK there are a few amazing companies that have been started by Gen X ( of Gen Jones for those [...]

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By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]

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