By Carol Phillips* Nearly 20 years ago, William Strauss and Neil Howe wrote a book that theorized a 22 year generational cycle based on repeating generational archetypes called simply “Generations“. They called these cycles ‘turnings’. Children raised during a particular Turning share similar historical and cultural experiences, which results in their being like each other, [...]
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By Sarah Newton As you may or may not know, as I write this the UK is going through a political stalemate, with no stable government and all the parties trying to decide if and how they will form a government. The UK look on in disbelief, not quite knowing what to do. (We now [...]
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By Sarah Newton Generation Y employees are always being discussed and yet again, more research has the papers saying yes, they do have a sense of entitlement. There is a post that says: “Gen Y workers get a bad rap in the workplace, with many a geezer complaining that their work ethic is less developed [...]
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Posted in Generation, Generation Y, Millennial on mai 13th, 2010
By Carol Phillips* “I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL As a professor, [...]
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By Carol Phillips* One of the biggest myths about Millennials is that they are all digital natives, blogging and tweeting their way through life. The truth is a bit more nuanced. True, Millennials are some of the most avid USERS of mobile and Internet technology. The age of first cell phone is dropping rapidly and [...]
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By Carol Phillips* I haven’t seen an iPad in person but I have watched a few video demos, like this one from Wired magazine at SXSW. I definitely want one, although not enough to be among the half a million people or so who have pre-ordered to the point that it is sold out. (Another nice scarcity [...]
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By Blake Sunshine* I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a hard time growing up. I know [...]
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Posted in Generation, Generation Y, Millennial on jan 12th, 2010
By Carol Phillips* Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market. Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant? I love this graphic (click here) [...]
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By Scott Asai* Today’s organization is a mixture of different generations. It’s important to understand the differences in values, communication style, work ethic, etc. It’s even more vital to apply these findings at work. Here’s some suggestions to narrow the “gap” at work: Baby Boomers Think SUCCESSION plan. Plan with the end in mind. Boomers [...]
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