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Category Archive for 'Social Network'

By Sarah Newton I was recently asked some really fascinating questions regarding social media and youth for an interview. I have posted them below – what do you think has social media changed today’s youth? 1. Do you believe that social media sites have placed a pressure on our youth to perform or behave in [...]

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By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]

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By Flávia Vianna Once upon a time there was a little girl named @littleredridinghood. Little red riding hood’s mother walked by her daughter’s bedroom and warned: Honey, your grandmother is sick. Let’s go visit her? So @littleredridinghood sadly glanced at the chaos of her flickering AIM, MSN, and twitter messages. She didn’t respond to her [...]

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By Manuela Mesquita There’s a lack of ethics in the world currently, especially in regards to young people, who haven’t been raised to talk about ethics in the family or in school.  This is the opinion of Yves de La Taille, a psychologist specializing in moral development.  He is also a Professor at the Institute [...]

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By Tatiana Kielberman In the last weeks a phenomenon has swept over social networks in Brazil. Nothing unexpected, especially because as social-network-addicts know, it’s impossible to predict what crazily cool thing they’ll come up with next. Allowing Orkut contacts (currently the most popular social network in Brazil) to be transferred to Facebook, is a monumental [...]

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By Manuela Mesquita I’ve always thought of my mother as a baby boomer, but a baby boomer who doesn’t fit the stereotype. My mother introduced me to e-mail, even though I’m part of generation Y. My mother got on MSN chat before I did. She knows way more about computers than I do. I always [...]

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By Flávia Vianna It’s incredible how a tool used to send messages through 140 characters can be used to update us, convey emotion, encourage thinking, reflection, and laughter, or “all of the above.” A few weeks ago, I got a post through Twitter talking about a mom who went into an electronics store and asked [...]

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By Valéria Lima There’s a theory that Communication majors learn about in college, called the “spiral of silence.” Basically this hypothesis developed by Elisabeth Noelle-Neumann says that less popular opinions tend not to be heard, as they get drowned out by the opinions of the majority. She links this to the role of mass communication [...]

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By Flavia Vianna* New illustration created by my intern. I signal over to him with my hand. Removing the phone, which is usually glued to my ear, making extra effort for a “personal approach,” and “personal interaction” with him. He goes, “Ah….(popping chewing gum sounds)…check it out to see if this is cool.” So, I [...]

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By Cory Huff* “This is Cory. He’s our social media guy,” says Manager to the new hires. “He gets paid to play on Facebook all day.” I just roll my eyes and tell the new hires to ignore him. I’m happy because I finally got the IT Manager to undo the block on social media [...]

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