Eline Kullock’s Blog
Posted in Generation, Generation Y, Marketing, Millennial, Technology on jul 19th, 2010
By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]
Posted in Artikullocks, Generation, Generation Y, Technology on abr 29th, 2010
By Sarah Newton* I recently saw this post and it really got me thinking about how we can manage Gen Y better by taking lessons from video games. And while, in my experience, I am not sure that Gen Y in the UK keeps score (as stated in the article), so to speak, I do [...]
Posted in Generation, Generation Y, Millennial, Technology on abr 26th, 2010
By Carol Phillips* One of the biggest myths about Millennials is that they are all digital natives, blogging and tweeting their way through life. The truth is a bit more nuanced. True, Millennials are some of the most avid USERS of mobile and Internet technology. The age of first cell phone is dropping rapidly and [...]
Posted in Generation, Generation Y, Millennial, Technology on abr 8th, 2010
By Carol Phillips* I haven’t seen an iPad in person but I have watched a few video demos, like this one from Wired magazine at SXSW. I definitely want one, although not enough to be among the half a million people or so who have pre-ordered to the point that it is sold out. (Another nice scarcity [...]
Posted in Artikullocks, Generation, Generation Y, Social Network, Technology, Web on nov 30th, 2009
By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]
Posted in Artikullocks, Celebrity, Generation, Technology on nov 24th, 2009
By Renato Andrade It’s no secret that today’s audience, especially Generation Y, have more sympathy for villains than heroes. Brazilian actors, after coming to this realization, are now delighted in portraying malicious characters, especially in Brazilian soap operas, in which the positive repercussion seems to be even greater. Why are villains considered to be more [...]
Posted in Artikullocks, Education, Generation Y, Technology, Web on out 20th, 2009
An Interview with UT Dallas Prof Monica Rankin, creator of “The Twitter Experiment.” By Ines Schinazi Perhaps what makes Generation Y’s educational experience most different from the experience of past generations is the overwhelming presence of technology in the classroom, and all the implications this brings. While cell phones and laptops are often considered to [...]
Posted in Artikullocks, Baby Boomers, Generation Y, Social Network, Technology on out 19th, 2009
By Manuela Mesquita I’ve always thought of my mother as a baby boomer, but a baby boomer who doesn’t fit the stereotype. My mother introduced me to e-mail, even though I’m part of generation Y. My mother got on MSN chat before I did. She knows way more about computers than I do. I always [...]
Posted in Artikullocks, Family, Generation, Ideas, Job, Social Network, Technology on set 18th, 2009
The red areas indicate regions of activation in the functional MRI scanner during the particular task – reading (1st photo) or web searching (2nd photo). By Ines Schinazi Technology is obviously changing the way we speak, communicate, interact, and relate to each other. But is technology also changing our brains? Dr. Gary Small thinks so. [...]
Posted in Artikullocks, Celebrity, Generation, Ideas, Social Network, Technology on jul 24th, 2009
Mauro Segura I remember a few years ago, during management training, an instructor asked each of us to bring in an image that had spoken to us in adolescence and still remained present in our mind today. Most people brought in pictures of their family, of their first boyfriend or girlfriend, of their dog, or [...]
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