Talking about Generations

By Lindsey Wright* With the flexibility of online coursework, it’s no wonder why so many students are choosing web-based education programs. Having the freedom to complete work on their own time allows students the opportunity to tend to their daily schedules of work and parenting. Thanks to online education, more individuals are able to get [...]

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By Sarah Newton We have long been fed the line that Millennials are disloyal employees who expect to work when they want and how they want, but new research could be knocking these long held myths on their head. The Price Waterhouse Coopers ‘Millennials at work’ research looks at the opinions and expectations of over [...]

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By Carol Phillips* Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future.  Coming of age in an era of massive financial uncertainty, they may even come to be [...]

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By Sarah Newton OK, I can hold my containment no longer and I have to shout from the rooftops. I am so excited about the coalition agreement made in UK politics between the Conservatives and the Liberal Democrats, mostly because I am so excited to have Nick Clegg in a senior position. While I did [...]

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*By Carol Phillips I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning.  Gilbert, a Gen X’er, seems to have a lot in common with Gen [...]

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By Carol Phillips* The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older. While [...]

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By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]

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By Manuela Mesquita Parents are not teaching their children to be citizens with an attitude.  This is the opinion of Dr. Içami Tiba, psychiatrist for whom, “There isn’t an ideal model for raising children.” The author of 27 publications, the majority focusing on young people, Tiba believes that parents are responsible for the unstable and [...]

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By Mauro Segura I asked a group of teenagers to estimate how many friends they talk to everyday via the Internet, cell phone, or texting. Most of them replied “several dozens.” Text messaging, Facebook messages, blog comments, tweets etc…Everything from a simple “hello” to a long conversation counts as talking. Their responses confirm what most [...]

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