Sarah

Howe and Strauss talk about four different generational “themes” I have pasted below from wikipedia. Some people dislike this model but to me it makes sense like a creative cycle of construction and deconstruction. The heroic generation “shake things up” and I certainly think we have seen this in everything Gen Y touch…..but it is only my opinion…..

trauss and Howe state that Generations last the length of time of one phase of life–the same length of time as a turning. Like turnings, generations come in four different archetypes, defined in “The Fourth Turning” as Prophet, Nomad, Hero, and Artist.[1]

* Prophets are values-driven, moralistic, focused on self, and willing to fight to the death for what they believe in- and they can convince other people to join them in the fight. They grow up as the increasingly indulged children of a High, come of age as the young crusaders of an Awakening, enter midlife as moralistic leaders during an Unraveling and are the wise, elder leaders of the next Crisis. The Boomers are an example of a Prophet generation.[1]

* Nomads are ratty, tough, unwanted, diverse, adventurous, and cynical about institutions. They grow up as the underprotected children of an Awakening, come of age as the alienated young adults of an Unraveling, become the pragmatic, midlife leaders of a Crisis and age into tough, post-crisis elders during a High. Generation X and the Lost Generation are examples of Nomad generations.[1]

* Heroes are conventional, powerful, and institutionally driven, with a profound trust in authority. They grow up as the increasingly protected children of an Unraveling, come of age as the Heroic, team-working youth of a Crisis, become energetic and hubristic mid-lifers during a High and become the powerful elders who are attacked in the next Awakening. The G.I. Generation that fought World War II is an example of a Hero generation. Millennials are expected to emerge as the next generation of this example.[1]

* Artists are subtle, indecisive, emotional and compromising, often having to deal with feelings of repression and inner conflict. They grow up as the over-protected children of a Crisis, come of age as the sensitive young adults of a High, rebel as indecisive midlife leaders during an Awakening, and become the empathic elders of an Unraveling. The Silent Generation is an example of an Artist generation.[1] The iGeneration (the term coined by Larry Rosen in his book Rewired: Understanding the iGeneration and the Way They Learn) is expected to emerge as the next generation of this example.

I completely agree with you and Strauss & Howe when you highlight that the Millennials are different. After observing them as closely as I have over the years, I like to think of them as more unfamiliar than different. I speak and consult with organizations across the country on this topic and I always stress that Millennials are not as different as we think they are, they just apply things in ways that are very unfamiliar to us.

Traditional ways of seeing them as either consumers or employees simply do not work. Companies leave a lot on the table if they do. The first step is what you mention in your ebook: you have to make a connection and get to know them personally. They have a lot to offer!

Here here such great words spoken. I wonder what our businesses would be like if we put ‘Employees First, Customers Second’.

Happier I guess
Thanks for the comment.

Sarah