By Ines Schinazi Ines: What do you think the workplace will look like in 5 years? Many generational experts seem to think that we are moving away from traditional corporate structures and into a world of freelancers…Do you think this is the case? Bruce: I’m not a futurist. I’d say that work is likely to [...]
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By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]
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Por Mariana Coimbra* After reading Eline’s posts on the miniskirt, I decided to write about my perspective on this whole situation. As a loud and proud member of Generation Y, and a person who questions things, I think that I can talk a bit about this episode. Though the reactions have been exaggerated and blown [...]
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Posted in Artikullocks, Celebrity, Generation on nov 24th, 2009
By Ines Schinazi An Interview with the 2009 Miss Mundo Brasil Luciana Bertolini Standards of beauty are constantly evolving, a rare glimpse into society’s current state of mind. In 1951, the era of the housewife, Miss World, the oldest surviving international Beauty Pageant is founded. Twenty years later, in 1970, the contest is subject to [...]
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By Mauro Segura This is a question that has always haunted me. It still does. The roots of the question go even deeper: what do I want to get out of life? This philosophical question should be a question everyone asks. I don’t believe in simply letting life take over, relying completely on destiny, and [...]
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By Manuela Mesquita Have you heard of the Gen Y that doesn’t understand or know the meaning of processes? They are used to getting everything now. They like things to be easy and quickly resolved. You probably have. That’s where I’d like to start this post. A few weeks ago, I had a very unique [...]
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Por Julianna Antunes Tell me what you think the profile of generation Y is. Born starting in the year 1984, we are technology lovers, video game obsessed, passionate about science fiction, nerds with pride, and simply ecstatic about every form of virtual communication out there. Now, what if I told you that besides for a [...]
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By Ines Schinazi Carol Phillips is the president and founder of the brand strategy consulting firm “Brand Amplitude.” She is also a Professor at the prestigious University of Notre Dame. Carol began her career as a market researcher and strategic planner at Leo Burnett. Later, as an Account Director, she led agency teams at four [...]
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Posted in Artikullocks, Social Network, Web on out 21st, 2009
By Tatiana Kielberman In the last weeks a phenomenon has swept over social networks in Brazil. Nothing unexpected, especially because as social-network-addicts know, it’s impossible to predict what crazily cool thing they’ll come up with next. Allowing Orkut contacts (currently the most popular social network in Brazil) to be transferred to Facebook, is a monumental [...]
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An Interview with UT Dallas Prof Monica Rankin, creator of “The Twitter Experiment.” By Ines Schinazi Perhaps what makes Generation Y’s educational experience most different from the experience of past generations is the overwhelming presence of technology in the classroom, and all the implications this brings. While cell phones and laptops are often considered to [...]
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