Eline Kullock’s Blog
Posted in Generation, Generation Y, Web on fev 10th, 2010
By Carol Phillips* The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older. While [...]
Posted in Artikullocks, Baby Boomers, Generation, Generation Y, Web on ago 13th, 2009
By Ines Schinaz I spoke with Penelope Trunk, the founder and CEO of Brazen Careerist.com Ines: You talk about how your own career never had a straight path. How did you get the idea for your blog? Was there a particular experience that made you decide to create it? Penelope: I was a columnist at [...]
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