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Tag Archive 'Gen Y'

*By Carol Phillips I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning.  Gilbert, a Gen X’er, seems to have a lot in common with Gen [...]

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By Blake Sunshine* I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a hard time growing up. I know [...]

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By Carol Phillips* Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market. Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant? I love this graphic (click here) [...]

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By Ines Schinazi Ines: What do you think the workplace will look like in 5 years? Many generational experts seem to think that we are moving away from traditional corporate structures and into a world of freelancers…Do you think this is the case? Bruce: I’m not a futurist. I’d say that work is likely to [...]

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By Ines Schinazi Like was said in the post bellow, here goes the second part of the interview with Bruce Tulgan, the founder of Rainmaker Thinking Inc., best-selling author and the 2009 recipient of the prestigious Toastmaster’s International Golden Gavel, in an exclusive interview with Talking About Generations: Ines: How do the aspects of privilege, [...]

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By Ines Schinazi Parents have never been so influential in their children’s decisions as they are today. Many parents actually accompany their children to job interviews. Some even make a point of dropping them off on the first day of work. Parents regularly complain about heir children’s grades and shamelessly ask bosses to lighten their [...]

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By Manuela Mesquita “Guysssss can you pay attention please?!”” This is the request, verging on begging, which is so typical of a High School teacher. Capturing the attention of young people has never been easy, not even when the world was slow, and there was no technology to dream along with. If it wasn’t simple [...]

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By Tatiana Kielberman Sometimes we assume that everybody knows the basic terminology which classifies generations, and we forget that there are many people who have trouble understanding the classifications and characteristics of each one. In a chat with my older brother, I realized that I know more about this theme than he does. He’s a [...]

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By Mauro Segura It was a big business, with thousands of employees.  As the grew they hired many young people, especially belonging to Generation Y.  One of the existing programs, was a welcome meeting, which occurred at least once a month.  New hires were called to the auditorium to watch presentations about the business, its [...]

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By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]

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