By Carol Phillips* Nearly 20 years ago, William Strauss and Neil Howe wrote a book that theorized a 22 year generational cycle based on repeating generational archetypes called simply “Generations“. They called these cycles ‘turnings’. Children raised during a particular Turning share similar historical and cultural experiences, which results in their being like each other, [...]
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By Sarah Newton Generation Y employees are always being discussed and yet again, more research has the papers saying yes, they do have a sense of entitlement. There is a post that says: “Gen Y workers get a bad rap in the workplace, with many a geezer complaining that their work ethic is less developed [...]
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Posted in Generation, Generation Y, Millennial on mai 13th, 2010
By Carol Phillips* “I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL As a professor, [...]
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Posted in Generation, Generation Y, Marketing on mar 22nd, 2010
By Grace Boyle* If you know someone who lives in the United States, you should have probably already heard about the 2010 U.S. Census. I felt like a real adult opening the envelope, ready to “offer” my household information, ballpoint pen in hand. Looks like I’m a small percentage of eager participants in my generation [...]
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Posted in Generation, Generation Y, Web on mar 1st, 2010
*By Carol Phillips I recently finished reading Elizabeth Gilbert’s best selling book, Eat Pray Love. The book chronicles Gilbert’s literal and figurative spiritual journey toward a deeper relationship with God, but never actually reveals which if any religion speaks to her yearning. Gilbert, a Gen X’er, seems to have a lot in common with Gen [...]
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By Blake Sunshine* I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a hard time growing up. I know [...]
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Posted in Generation, Generation Y, Millennial on jan 12th, 2010
By Carol Phillips* Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market. Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant? I love this graphic (click here) [...]
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By Ines Schinazi Ines: What do you think the workplace will look like in 5 years? Many generational experts seem to think that we are moving away from traditional corporate structures and into a world of freelancers…Do you think this is the case? Bruce: I’m not a futurist. I’d say that work is likely to [...]
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Posted in Artikullocks, Family, Generation Y on dez 8th, 2009
By Ines Schinazi Like was said in the post bellow, here goes the second part of the interview with Bruce Tulgan, the founder of Rainmaker Thinking Inc., best-selling author and the 2009 recipient of the prestigious Toastmaster’s International Golden Gavel, in an exclusive interview with Talking About Generations: Ines: How do the aspects of privilege, [...]
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By Ines Schinazi Parents have never been so influential in their children’s decisions as they are today. Many parents actually accompany their children to job interviews. Some even make a point of dropping them off on the first day of work. Parents regularly complain about heir children’s grades and shamelessly ask bosses to lighten their [...]
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