Eline Kullock’s Blog
Posted in Artikullocks, Education, Generation, Generation Y, Grupo Foco, Ideas on nov 30th, 2009
By Manuela Mesquita “Guysssss can you pay attention please?!”” This is the request, verging on begging, which is so typical of a High School teacher. Capturing the attention of young people has never been easy, not even when the world was slow, and there was no technology to dream along with. If it wasn’t simple [...]
Posted in Artikullocks, Baby Boomers, Family, Generation, Generation X, Generation Y on nov 30th, 2009
By Tatiana Kielberman Sometimes we assume that everybody knows the basic terminology which classifies generations, and we forget that there are many people who have trouble understanding the classifications and characteristics of each one. In a chat with my older brother, I realized that I know more about this theme than he does. He’s a [...]
Posted in Artikullocks, Generation, Generation Y, Job on nov 30th, 2009
By Mauro Segura It was a big business, with thousands of employees. As the grew they hired many young people, especially belonging to Generation Y. One of the existing programs, was a welcome meeting, which occurred at least once a month. New hires were called to the auditorium to watch presentations about the business, its [...]
Posted in Artikullocks, Generation, Generation Y, Social Network, Technology, Web on nov 30th, 2009
By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]
Posted in Artikullocks, Generation, Generation Y, Social Network on nov 16th, 2009
By Flávia Vianna Once upon a time there was a little girl named @littleredridinghood. Little red riding hood’s mother walked by her daughter’s bedroom and warned: Honey, your grandmother is sick. Let’s go visit her? So @littleredridinghood sadly glanced at the chaos of her flickering AIM, MSN, and twitter messages. She didn’t respond to her [...]
Posted in Artikullocks, Celebrity, Education, Generation, Generation X on nov 16th, 2009
By Eline Kullock I just read an article on Folha On Line in which an actress, wearing a short dress (not even that short in the eyes of a baby boomer,) went to various prestigious Brazilian Universities (including the Law School at USP, FMU at University Ibriapuera, and PUC). The actress, pretending to be a [...]
Posted in Artikullocks, Generation, Generation Y, Job on nov 16th, 2009
By Eline Kullock In my day (and yeah, this was during the time of dinosaurs), people were really careful when talking about other people. Talking badly about someone, could hurt someone. There’s a saying in Portuguese that says: “Loose words blowing in the wind, can never be taken back.” After all, words are like nails [...]
Posted in Artikullocks, Generation, Generation Y on nov 3rd, 2009
By Ines Schinazi John G. Drozdal, Ed.D., is Principal Consultant and President of The Drozdal Company – an organization development and training firm that specializes in generational issues in the workplace, manager/leader development, team building, executive coaching, and conflict transformation. A complete description of the company’s services is available at www.drozdalcompany.com. Dr. John Drozdal is [...]
Posted in Artikullocks, Generation, Generation Y, Marketing on out 27th, 2009
By Ines Schinazi Carol Phillips is the president and founder of the brand strategy consulting firm “Brand Amplitude.” She is also a Professor at the prestigious University of Notre Dame. Carol began her career as a market researcher and strategic planner at Leo Burnett. Later, as an Account Director, she led agency teams at four [...]
Posted in Artikullocks, Education, Generation Y, Technology, Web on out 20th, 2009
An Interview with UT Dallas Prof Monica Rankin, creator of “The Twitter Experiment.” By Ines Schinazi Perhaps what makes Generation Y’s educational experience most different from the experience of past generations is the overwhelming presence of technology in the classroom, and all the implications this brings. While cell phones and laptops are often considered to [...]
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