Eline Kullock’s Blog
Posted in Generation, Generation Y, Marketing, Millennial on jun 22nd, 2010
By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]
Posted in Generation, Generation Y, Web on fev 10th, 2010
By Carol Phillips* The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older. While [...]
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