Eline Kullock’s Blog
Posted in Generation, Generation Y, Marketing, Millennial, Technology on jul 19th, 2010
By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]
Posted in Generation, Generation Y, Marketing, Millennial on jun 22nd, 2010
By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]
Posted in Artikullocks, Generation, Generation Y, Marketing on out 27th, 2009
By Ines Schinazi Carol Phillips is the president and founder of the brand strategy consulting firm “Brand Amplitude.” She is also a Professor at the prestigious University of Notre Dame. Carol began her career as a market researcher and strategic planner at Leo Burnett. Later, as an Account Director, she led agency teams at four [...]
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