Eline Kullock’s Blog
Posted in Generation, Generation Y, Web on fev 10th, 2010
By Carol Phillips* The premise of generational marketing is that each generation assumes a characteristic set of values and behaviors. While it’s not everything you need to know to market effectively, it provides a cultural foundation and helps avoid the ego-centric mistake of thinking other generations are just like you, only younger or older. While [...]
Posted in Generation, Generation Y, Millennial on jan 12th, 2010
By Carol Phillips* Youth marketing has traditionally been about understanding what the ‘cool kids want’ and then translating those insights and trends to influence the broader youth market. Yet in an age where everyone who wants a voice can have one, is the idea of ‘influential trendsetters’ as relevant? I love this graphic (click here) [...]
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