Talking about Generations

By Carol Phillips* “Oh man, I’d make a career out of the Muppets if I could. That’s my real dream job…” — Jason Potteiger, comment on The Next Great Generation Blog When the Founding Fathers wrote “life, liberty and the pursuit of happiness” I think they must have had Millennials in mind. For the framers, [...]

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By Sarah Newton I found this great post written by Josip Petrusa which was aimed at marketers, but I thought it would be also useful to share here with my thoughts. Quick Ways to think like a Millennial 1. If it’s slower than a text message, it’s too slow. Youth want quick feedback, not a [...]

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By Sarah Newton It seems long gone are the days when as employers we can forget social media and how we can use it to connect with potential or new employees. However many employers are concerned about the information their employees are sharing on social media sites and there have been cases of employees been [...]

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By Aart Bontekoning and Marieke Grondstra “Millennials Won’t Change Work; Work Will Change Millennials” is the title of a recent article of Andrew McAfee in Harvard Business Review. This started a lively discussion and I want to share our command to this issue. Last 10 years our PhD and complementary research was focused on the [...]

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By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]

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By Sarah Newton I do think when it comes to managing Gen Y we are missing a trick. We talk a lot about how Generation Y are good at asking for what they want and fantastic and speaking up, putting their work-life balance at the centre of what they do, all of which I think [...]

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By Carol Phillips* Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future.  Coming of age in an era of massive financial uncertainty, they may even come to be [...]

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By Sarah Newton This is a post that I have wanted to write for so long and no, I haven’t been procrastinating, I just needed to get an inside ticket, so to speak. In the UK there are a few amazing companies that have been started by Gen X ( of Gen Jones for those [...]

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By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]

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By Sarah Newton Generation Y employees are always being discussed and yet again, more research has the papers saying yes, they do have a sense of entitlement. There is a post that says: “Gen Y workers get a bad rap in the workplace, with many a geezer complaining that their work ethic is less developed [...]

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