By Carol Phillips* At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with collective economic power of over $300 billion, $69 billion of which is [...]
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By Sarah Newton I do think when it comes to managing Gen Y we are missing a trick. We talk a lot about how Generation Y are good at asking for what they want and fantastic and speaking up, putting their work-life balance at the centre of what they do, all of which I think [...]
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By Carol Phillips* Financial services are waking up to the potential of Gen Y consumers. Millennials may not have a lot of money now, but they are determined to pay down their debt and conserve resources for the future. Coming of age in an era of massive financial uncertainty, they may even come to be [...]
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By Sarah Newton This is a post that I have wanted to write for so long and no, I haven’t been procrastinating, I just needed to get an inside ticket, so to speak. In the UK there are a few amazing companies that have been started by Gen X ( of Gen Jones for those [...]
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By Carol Phillips* The Internet is a modern day three ring circus: there’s something cool going on everywhere you look. According to Comscore, 45% of all page transitions are ‘link following’. Every web page offers multiple enticements to move on. To create interest, you must say something worth staying with, in other words ‘relevant’. Keeping [...]
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By Sarah Newton Generation Y employees are always being discussed and yet again, more research has the papers saying yes, they do have a sense of entitlement. There is a post that says: “Gen Y workers get a bad rap in the workplace, with many a geezer complaining that their work ethic is less developed [...]
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Posted in Generation, Generation Y, Millennial on mai 13th, 2010
By Carol Phillips* “I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL As a professor, [...]
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By Carol Phillips* I haven’t seen an iPad in person but I have watched a few video demos, like this one from Wired magazine at SXSW. I definitely want one, although not enough to be among the half a million people or so who have pre-ordered to the point that it is sold out. (Another nice scarcity [...]
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By Blake Sunshine* I do not feel like an adult. I support myself, have a job and live 818 miles away from my Mom and Dad, but I still feel like a child most every day. And I know I’m not the only one. Millennials everywhere are having a hard time growing up. I know [...]
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By Scott Asai* Today’s organization is a mixture of different generations. It’s important to understand the differences in values, communication style, work ethic, etc. It’s even more vital to apply these findings at work. Here’s some suggestions to narrow the “gap” at work: Baby Boomers Think SUCCESSION plan. Plan with the end in mind. Boomers [...]
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