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Tag Archive 'Social Media'

By Renato Andrade Another edition of the “Results ON Day” took place in São Paulo, this time on the theme of social media. Besides for the latest tendencies, research, and case studies about social networks (Twitter, Orkut, Facebook, blogs, etc), Gen Y’s behavior and life online was a topic of frequent discussion. Here, I’ve made [...]

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By Flávia Vianna Once upon a time there was a little girl named @littleredridinghood. Little red riding hood’s mother walked by her daughter’s bedroom and warned: Honey, your grandmother is sick. Let’s go visit her? So @littleredridinghood sadly glanced at the chaos of her flickering AIM, MSN, and twitter messages. She didn’t respond to her [...]

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By Tatiana Kielberman In the last weeks a phenomenon has swept over social networks in Brazil. Nothing unexpected, especially because as social-network-addicts know, it’s impossible to predict what crazily cool thing they’ll come up with next. Allowing Orkut contacts (currently the most popular social network in Brazil) to be transferred to Facebook, is a monumental [...]

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By Manuela Mesquita I’ve always thought of my mother as a baby boomer, but a baby boomer who doesn’t fit the stereotype. My mother introduced me to e-mail, even though I’m part of generation Y. My mother got on MSN chat before I did. She knows way more about computers than I do. I always [...]

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By Flávia Vianna It’s incredible how a tool used to send messages through 140 characters can be used to update us, convey emotion, encourage thinking, reflection, and laughter, or “all of the above.” A few weeks ago, I got a post through Twitter talking about a mom who went into an electronics store and asked [...]

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By Flavia Vianna* New illustration created by my intern. I signal over to him with my hand. Removing the phone, which is usually glued to my ear, making extra effort for a “personal approach,” and “personal interaction” with him. He goes, “Ah….(popping chewing gum sounds)…check it out to see if this is cool.” So, I [...]

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By Cory Huff* “This is Cory. He’s our social media guy,” says Manager to the new hires. “He gets paid to play on Facebook all day.” I just roll my eyes and tell the new hires to ignore him. I’m happy because I finally got the IT Manager to undo the block on social media [...]

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The red areas indicate regions of activation in the functional MRI scanner during the particular task – reading (1st photo) or web searching (2nd photo). By Ines Schinazi Technology is obviously changing the way we speak, communicate, interact, and relate to each other. But is technology also changing our brains? Dr. Gary Small thinks so. [...]

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By Eline Kullock As I was growing up, the act of flirtation took place “live.” For the most part, this is not something Generation Y can really relate to. We got to see magic lighting up the other’s glance, the sparkling eyes, and the instant “click” that seemed to produce such intense passions. Live, we [...]

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By Ines Schinazi Like little peeping toms, peering through television screens, mesmerized by the dancing photography burning from somewhere within the screen. The reality show hits the human mind, like a burglar with a baseball bat, knocking us unconscious. Leaving us ignited with an almost-foreign animalistic desire. We cry out for more and more… Feeding [...]

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